‘Advertising is one of the most important things in society to promote funding’
(Quick Function 2010).
If you look back to the SWOT analysis I pointed out these two things in opportunities. I wrote these in opportunities because I believe there is potential to raise money for the football team. Looking at advertising the football team needs to put more effort onto the website and around college, using anything possible to raise awareness to other students to bring up the profile of the team. The website needs a new look to encourage other students to access it and see how the teams progressing. The more attention the team gets after winning a game can create a positive attitude. According to Weinberg (2007) having more team cohesion creates a better team overall due to the players bonding with each other, which then results in progress on the pitch.
Now looking into partnerships this is where the team can get funding. I have researched other areas to gain funding and found a few solutions. My main one is mars football funding (2011) they provided funding from the FA to teams in need and provide kits with the mars logo to promote football. This could be a really good solution to gain a football kit that is the same to make the team look more professional and smarter. Also the added funding can help gain training equipment, which could help the team progress higher in the leagues. There is also the option of gaining sponsorship from local businesses that could provide funding for the team bus to get to away games. My last solution is a public fundraiser every month, which could get teams in the local area to enter a 5 a side competition for £25 and have a BBQ and a kid’s area to attract families to raise more money. All this money can then be put into the football team, which will help, run the club for years to come.
In summary I believe for this to work the students who play in the football academies have to put time and energy into advertising and promoting their club, also the coach to research into other areas of funding like Mars football funding, which will bring in vital kit and training equipment.
References:
Mars Football Funding (2011). Just Play {Online}. Available from: www.marsbar.co.uk (date accessed 12th January 2012).
Quick function (2010). Why advertising is important {Online}. Available from: www.quickfuction.com (Accessed on 12th January 2012).
Weinberg, R.S., & Gould, D. (2007). Foundations of Sport and Exercise Psychology. 4th ed. USA: Human Kinetics.
Having read your blog about Chesterfield College I agree that advertising is the correct thing to do. Advertising is key as according to Craig, 1989:
ReplyDelete'if nowone knows about the business nowone will turn up.'
I also agree that advertising on the college website is a good idea as when students are in college they generally use the vle (virtual learning environment). To increase interest in the team you could put a match report on the website along with pictures taken in matches to help to increase interest. This could make members of Chesterfield College feel part of the team and more like supporters.
Bibliography
Craig, S. (1989). Marketing Leisure Services. London: Leisure futures.
After reading your post about chesterfield college needing to establish partnenrships to gain funding, I can say that I enitrely agree.
ReplyDeletethe right marketing in the right places would help boost the college football teams support, aswell as increase the amount of money that could be spent on areas such as training equipment.
According to Trenberth and Hassan(2012, pg 265)a partnership is:
"a form of inter-organisational linkage connotes higher levels of continuity, loyalty and mutual understanding between organisations".
Another point to make would be that once the players receive a better standard of training equiment and kit, they may start to feel more valued and therefore it is quite probable that their performance will also impprove in a linear relationship with the greater support and funding they are receiving, boosting the team as a whole.