Thursday, 12 January 2012

PEST Analysis


A PEST analysis is used for this.
The PEST analysis is a useful tool for understanding market growth or decline, and as such the position, potential and direction for a business’
                                                   (Buissnessballs 2010).
This is my PEST analysis of my work placement (football academies).
Criteria examples

ecological/environmental current legislation 
future legislation
international legislation
regulatory bodies and processes
government policies
government term and change
trading policies
funding, grants and initiatives
home market pressure- groups
international pressure- groups
wars and conflicts




Political

CRB check
Safeguarding
Pension
Legislations
Data Protection Act
Ofsted
Equality And Diversity
Student To Teacher Ratio

Economical

Seasonal
Economical
Government funding
Profit
Vouchers
College budget

Criteria examples

home economy
economy trends
overseas economies
general taxation
taxation specific to product/services
seasonality issues
market/trade cycles
specific industry factors
market routes trends
distribution trends
customer/end-user drivers
interest/ exchange rates
international trade and monetary issues








Criteria examples

lifestyle trends
demographics
consumer attitudes and opinions
media views
law changes affecting social factors
brand, company, technology image
consumer buying patterns
fashion and role models
major events and influences
buying access and trends
ethnic/religious factors
advertising and publicity
ethical issues







Social

Group dynamics
Role models
Religion
Presentation (clothing).
Technological

Website
Advertising
Training equipment
Teaching methods
Electronic register
Criteria examples

competing technology development
research funding
associated/dependent technologies
replacement technology/solutions
maturity of technology
manufacturing maturity and capacity
information and communications
consumer buying mechanisms/technology
technology legislation
innovation potential
technology access, licencing, patents
intellectual property issues
global communications











































When I look deeper into the PEST analysis of my work placement chesterfield college football academies I found out according to John (2002) there needs to be one teacher per ten children which in my academies could be a huge problem due to illness of a teacher or an influx of children participating.
I have also looked into being a teacher and you have to acquire a CRB check
‘A CRB check is essential in safeguarding our children this is why it is required for every teacher to obtain one before they get the job’.
                                                    (Debra E. Gerald 2008).


When looking at the Economical part I have put down college budget this has a huge impact on my work placement as without money for the team bus the football team would not be able to play away matches or get training equipment.
Amount of staff is a major problem because the teachers rely on volunteers like me to help run the football academies.

The social side includes group dynamics, role models, religion and presentation. Role models is very important it can come from leading football stars to the teacher who is taking the football class. Its important to act right as you often see the children copying the footballers they see on TV. Presentation is needed to look more like a team and everyone is treated like an equal not individuals.

Looking at the technology aspects such as training equipment, which is vital for our football team to make us more competitive and to produce better players for our county. Also using different teaching methods is a good way to learn more techniques as just using one teacher’s methods can become tedious and players wont learn as much. 



References:
Buisnessballs (2010). PEST Market Analysis Tool [Online]. Available from: www.buisnessballs.com (date accessed 12th January 2012).

Debra E. Gerald. Projections of Education Statistics to 2008. DIANE Publishing, 1999.

John E, Tom Loveless. Bridging the Achievement Gap. Brookings Institute Press, 2002.


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